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The Fiat 500 with some difficulties in its U.S. launch

Those responsible for the marketing of the Fiat 500 in the U.S. have said they will not achieve the goal of 50,000 units sold this year, some logistical problems that have not been entirely resolved.

As Marchionne was of the opinion to park a 500 between a Charger and a Challenger would not be appropriate, has risen a new network of dealerships own Fiat. But most of these new dealers have not yet opened their doors for lack of permits or funds.

The idea is that in the remainder of the year Fiat attempt to recover the percentage of sales and wasted time you invested in these first months, to publicize the 500. Yet to be launched several marketing campaigns to attract the attention of American audiences to the little guy.

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August 15, 2011 at 11:10 Previous Next

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